Bernard Lee has more than 10 years of total experience in the sales management, brand and marketing strategy, regional business development and digital commerce exposure in several disciplines and different environments. He is an analytical thinker and a hands-on manager with strong leadership and people management skills. His further ability to learn and to understand changing market dynamics and translating them to actionable strategy to achieve the desired business objectives.
His current portfolio as the Head of Sales (Online Classifieds Marketplace) in one of the leading digital media platform, a technology driven organization and the largest on-line marketplace in Malaysia. The role has allowed him to gain invaluable experience and exposure in the digital media and the internet business landscape. His current sales team consists a total of 12 key account managers and outbound sales covering several business verticals.
With perserverance, sheer determination and stewardship, he and his team have achieved significant revenue growth for three consecutive years. He was also responsible in growing the monetization team within a short period of time and was part of the management team in developing sales strategy and implementation of three monetization projects.
Bernard’s recognition goes beyond the organization as he was invited to be one of the speakers at the iRetail World Asia Conference in Singapore on October 2013, a conference event organized by Clariden Global that featured comprehensive end-to-end ecommerce strategies and solutions featuring Asia’s 30+ thought leaders and speakers.
His upcoming speaking engagements will be at the annual eTail Asia 2016 Conference at the Marina Bay Sands, Singapore on March 2016.
With his passion in sharing his thoughts and knowledge in the digital landscape, he is currently one of the trainer/speaker at the Malaysian Institute of Estate Agents (MIEA) – Negotiators Certification Course (NCC) program for two years running. He was also one of the speaker at the Malaysian Real Estate Convention (MAREC) 2015, MASPEX Johor, Penang & Sabah 2015 events, The Real Estate Investment Malaysia 2015 Conference, The Malaysian Indian Entrepreneur Seminar and Conference (SEED) 2015 and other countless speaking engagements in Malaysia and within the region.
Prior to his current role, Bernard headed the business development team in a MSC status company specializes in Security Solutions and Cross-Media Marketing Solutions Software which was developed by Mindfire Inc., one of the top 50 fastest going software company in USA.
He was accountable for developing go-to-market strategies, acquisition of new channel partners and management of exisitng channel partners within the Asia Pacific and Japan (APAC) region. Together with his team, they provide the technical support for an end-to-end omni-channel marketing solutions, campaign building strategies and go to market strategy implementations.
He is also responsible to develop and implement digital marketing campaigns and strategies tailored to different market segments, which include lead generation, brand innovation and identifying new revenue stream for the business associates and partners.
During that stint, Bernard was the spokesperson for the organization and a speaker at several international expo and seminars such as the FGD (Forum Graphics & Digital Expo) @ Jakarta, Indonesia 2011, IGAS @ Tokyo, Japan 2011, Digital Innovation Summit @ Manila, Philippines 2012, HP Solution Architect Seminars @ Singapore March-May 2011 period.